The Product Vision blog » paleofuturism http://productvision.org/blog Articles about Product Vision and Strategy by D. Philip Haine Thu, 13 Jan 2011 07:56:53 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Paleofuturism http://productvision.org/blog/paleofuturism/ http://productvision.org/blog/paleofuturism/#comments Mon, 04 May 2009 22:56:59 +0000 Philip Haine http://productvision.org/blog/?p=326 It’s interesting to look back at old visions for the future and compare them against how things really turned out.

Like these 1993 “You Will” commercials from AT&T that includes a glance at something resembling an EO.

I was at GO Corp at the time and it was exciting to see something like what we were doing be exposed to the mainstream.

retro-futureThe field is called w PS: They were wrong in their prognostication about me sending a fax from the beach.

Wikipedia calls it retro-futurism.  Matt Novak has a whole blog devoted to the cause he calls Paleo-Future.  This site is a great resource for those of us interested in the nature of envisioning future products.  What did our predecessors get right and wrong?  What are the patterns of failure that we can apply to our predictions today?

PS: AT&T was wrong in their prognostication about me sending a fax from the beach.

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