Prototyping your store
Monday, October 12th, 2009 | commentary, news
Apple and Steve Jobs influence the re-imagining of Disney stores. This tidbit stuck out:
Mr. Jobs [..] insisted that Disney build a prototype store to work out kinks, a costly endeavor that most retailers skip.
Most retailers skip the prototype step for store redesigns? Really? Then how do they know the full rollout, which is much more costly, will work?
What is this, advertising? (ba dum tchhh)
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