http://productvision.org/blog/satisfy-important-needs/ Articles about Product Vision and Strategy by D. Philip Haine Mon, 05 Apr 2010 20:04:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://productvision.org/blog/satisfy-important-needs/comment-page-1/#comment-8807 The Four Ways to Succeed in Business | The Product Vision blog Tue, 02 Mar 2010 19:43:43 +0000 http://productvision.org/blog/?p=91#comment-8807 [...] Satisfy important unmet needs [...] [...] Satisfy important unmet needs [...]

]]> http://productvision.org/blog/satisfy-important-needs/comment-page-1/#comment-6426 Judging the impact of an innovation | The Product Vision blog Mon, 09 Nov 2009 19:40:57 +0000 http://productvision.org/blog/?p=91#comment-6426 [...] Eventually the competition responds, and the refinement becomes table stakes for all players.  But until the advantage is neutralized, the company with the more refined solution has bragging rights that can distract customers from more important unmet needs. [...] [...] Eventually the competition responds, and the refinement becomes table stakes for all players.  But until the advantage is neutralized, the company with the more refined solution has bragging rights that can distract customers from more important unmet needs. [...]

]]> http://productvision.org/blog/satisfy-important-needs/comment-page-1/#comment-5002 Product Vision Defined | The Product Vision blog Sun, 23 Aug 2009 01:47:03 +0000 http://productvision.org/blog/?p=91#comment-5002 [...] The First Rule of Product Vision [...] [...] The First Rule of Product Vision [...]

]]> http://productvision.org/blog/satisfy-important-needs/comment-page-1/#comment-5001 Formal Needs Analysis Part 2: Differentiating Based on Needs | The Product Vision blog Sun, 23 Aug 2009 01:42:23 +0000 http://productvision.org/blog/?p=91#comment-5001 [...] Needs cut through the hype.  A new car may have a Hybrid Cataloozer 3000 engine with dual Ener-G flux capacitors.  But what that really means to customers comparing products is that the product does a great job solving the need for fuel economy (and possibly time travel).  Focusing on needs clears out the hype and exposes what is meaningful about a product: the problems it solves and the needs it fulfills. [...] [...] Needs cut through the hype.  A new car may have a Hybrid Cataloozer 3000 engine with dual Ener-G flux capacitors.  But what that really means to customers comparing products is that the product does a great job solving the need for fuel economy (and possibly time travel).  Focusing on needs clears out the hype and exposes what is meaningful about a product: the problems it solves and the needs it fulfills. [...]

]]> http://productvision.org/blog/satisfy-important-needs/comment-page-1/#comment-3286 GM: Epic failure of vision? Or culture? | The Product Vision blog Wed, 10 Jun 2009 23:50:35 +0000 http://productvision.org/blog/?p=91#comment-3286 [...] This culture forgets that between what you say and the money you want to make, you actually have to provide significant value to customers.  Sustainably making a lot of money requries consistently satisfying important unmet customer needs. [...] [...] This culture forgets that between what you say and the money you want to make, you actually have to provide significant value to customers.  Sustainably making a lot of money requries consistently satisfying important unmet customer needs. [...]

]]> http://productvision.org/blog/satisfy-important-needs/comment-page-1/#comment-49 Choosing the right problem to solve | Product Vision blog Thu, 13 Nov 2008 18:47:56 +0000 http://productvision.org/blog/?p=91#comment-49 [...] The First Rule of Product Vision [...] [...] The First Rule of Product Vision [...]

]]> http://productvision.org/blog/satisfy-important-needs/comment-page-1/#comment-40 The Goals of Product Vision | Product Vision blog Sun, 09 Nov 2008 16:43:25 +0000 http://productvision.org/blog/?p=91#comment-40 [...] a product that meets important unmet customer needs, profitably, and which is therefore [...] [...] a product that meets important unmet customer needs, profitably, and which is therefore [...]

]]> http://productvision.org/blog/satisfy-important-needs/comment-page-1/#comment-36 Product Vision Hall of Fame | Product Vision blog Sat, 01 Nov 2008 06:25:54 +0000 http://productvision.org/blog/?p=91#comment-36 [...] to the chagrin of designers everywhere, how great vision can withstand flawed design.  If it satisfies important needs better, it’s more [...] [...] to the chagrin of designers everywhere, how great vision can withstand flawed design.  If it satisfies important needs better, it’s more [...]

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