Comments on: Needs Analysis Part 1: Rating Products by Needs http://productvision.org/blog/products-by-needs/ Articles about Product Vision and Strategy by D. Philip Haine Mon, 05 Apr 2010 20:04:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Judging the impact of an innovation | The Product Vision blog http://productvision.org/blog/products-by-needs/comment-page-1/#comment-6424 Judging the impact of an innovation | The Product Vision blog Mon, 09 Nov 2009 19:30:27 +0000 http://productvision.org/blog/?p=212#comment-6424 [...] on Steve’s blog: Will customers care about HD audio? I like to think about these things in terms of needs. The HD audio people cited in the NYTimes thinks that this is more revolutionary than the camera in [...] [...] on Steve’s blog: Will customers care about HD audio? I like to think about these things in terms of needs. The HD audio people cited in the NYTimes thinks that this is more revolutionary than the camera in [...]

]]> By: Stickers Motor http://productvision.org/blog/products-by-needs/comment-page-1/#comment-2962 Stickers Motor Tue, 26 May 2009 13:20:00 +0000 http://productvision.org/blog/?p=212#comment-2962 Very cool article! I like an efficient vehicle! Very cool article! I like an efficient vehicle!

]]> By: admin http://productvision.org/blog/products-by-needs/comment-page-1/#comment-2722 admin Tue, 19 May 2009 16:11:07 +0000 http://productvision.org/blog/?p=212#comment-2722 Thanks, tmg, for that useful input. The Prius is currently a "3" in North America. I look forward to the arrival of those more efficient vehicles already available in Europe. At that point the existing solutions will get demoted to a "2" and the new leaders will earn the "3". I like the suggestion of making "eco image" a need dimension. It is one of the needs that some customers buy for, and it's a need the Prius fulfills. - Philip Thanks, tmg, for that useful input. The Prius is currently a “3″ in North America. I look forward to the arrival of those more efficient vehicles already available in Europe. At that point the existing solutions will get demoted to a “2″ and the new leaders will earn the “3″.

I like the suggestion of making “eco image” a need dimension. It is one of the needs that some customers buy for, and it’s a need the Prius fulfills.

- Philip

]]> By: tmg http://productvision.org/blog/products-by-needs/comment-page-1/#comment-2712 tmg Tue, 19 May 2009 07:28:44 +0000 http://productvision.org/blog/?p=212#comment-2712 Interesting analysis. Shows pretty clearly that there's probably a category missing: "eco image". In comparison to high efficiency diesel engines popular here in Europe the Prius doesn't actually look good: - Prius: 78hp at 55mpg - VW Golf turbodiesel: 105hp at 52mpg or 140hp at 48mpg Using your categories the Prius loses hands-down against many competitors around here w/ respect to styling, performance, and cost. However, what Toyota got right is a quasi-monopoly on the image of unique eco-friendliness, even if they can't really back up this position with a lot of differentiating fact. Interesting analysis. Shows pretty clearly that there’s probably a category missing: “eco image”. In comparison to high efficiency diesel engines popular here in Europe the Prius doesn’t actually look good:
- Prius: 78hp at 55mpg
- VW Golf turbodiesel: 105hp at 52mpg or 140hp at 48mpg
Using your categories the Prius loses hands-down against many competitors around here w/ respect to styling, performance, and cost.
However, what Toyota got right is a quasi-monopoly on the image of unique eco-friendliness, even if they can’t really back up this position with a lot of differentiating fact.

]]> By: Needs Analysis Part 2: Differentiating Based on Needs | Product Vision blog http://productvision.org/blog/products-by-needs/comment-page-1/#comment-73 Needs Analysis Part 2: Differentiating Based on Needs | Product Vision blog Wed, 03 Dec 2008 17:54:05 +0000 http://productvision.org/blog/?p=212#comment-73 [...] Needs Analysis Part 1 I showed how we can rate a product like the Toyota Prius by how well it satisfies a set of customer [...] [...] Needs Analysis Part 1 I showed how we can rate a product like the Toyota Prius by how well it satisfies a set of customer [...]

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