Product Vision Book
Here are draft chapters on an upcoming book on product vision. Your feedback is very much appreciated!
Good and Bad Product Vision
Understanding Product Vision
- Product Vision Defined
- The Goals of Product Vision
- The Components of Product Vision
- The Design Pyramid
Visionary Thinking
Methods for Product Vision
- Formal Needs Analysis
- Part 1 - Rating Products by Needs
- Part 2 - Differentiating Products Based on Needs
- Needs Analysis of Vehicles
- Part 3 - The Needs Dictionary
- Part 4 - Characterizing Customers by Need
- Part 5 - Segmenting Customer Groups by Need
- Part 6 - Matching Customers and Solutions
- SSNiF Analysis