Product Vision blog

Product Vision Book

Here are draft chapters on an upcoming book on product vision.  Your feedback is very much appreciated!

Good and Bad Product Vision

• Product Vision Hall of Fame
• When Product Vision Goes Awry
• When Product Vision Goes Right

Understanding Product Vision

• Product Vision Defined
• The Goals of Product Vision
• The Components of Product Vision
• The Design Pyramid

Visionary Thinking

• Choosing the right problem to solve
• The First Rule of Product Vision

Methods for Product Vision

• Formal Needs Analysis
  • Part 1 - Rating Products by Needs
  • Part 2 - Differentiating Products Based on Needs
  • Needs Analysis of Vehicles
  • Part 3 - The Needs Dictionary
  • Part 4 - Characterizing Customers by Need
  • Part 5 - Segmenting Customer Groups by Need
  • Part 6 - Matching Customers and Solutions
• SSNiF Analysis