The Product Vision blog

Product Vision Book

Here are early draft chapters on an upcoming book on product vision.  (This is not a complete outline.)

I would appreciate your feedback to this material!  Please comment on the postings or to me directly at phaine (at) obviousdesign (dot) (com).

- D. Philip Haine  (of Obvious Design & StealThisIdea), May 2009

Follow me on Twitter at @dphaine.

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Good and Bad Product Vision

• Product Vision Hall of Fame
• When Product Vision Goes Awry
• When Product Vision Goes Right

Understanding Product Vision

• Product Vision Defined
• The Goals of Product Vision
• The Components of Product Vision
• The Design Pyramid

Visionary Thinking

• Choosing the right problem to solve
• The First Rule of Product Vision

Methods for Product Vision

• Formal Needs Analysis
  • Part 1 – Rating Products by Needs
  • Part 2 – Differentiating Products Based on Needs
  • Needs Analysis of Vehicles
  • Part 3 – The Needs Dictionary
  • Part 4 – Characterizing Customers by Need
  • Part 5 – Segmenting Customer Groups by Need
  • Part 6 – Matching Customers and Solutions
• SSNiF Analysis