Product Vision Book
Here are early draft chapters on an upcoming book on product vision. (This is not a complete outline.)
I would appreciate your feedback to this material! Please comment on the postings or to me directly at phaine (at) obviousdesign (dot) (com).
- D. Philip Haine (of Obvious Design & StealThisIdea), May 2009
Follow me on Twitter at @dphaine.
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Good and Bad Product Vision
Understanding Product Vision
- Product Vision Defined
- The Goals of Product Vision
- The Components of Product Vision
- The Design Pyramid
Visionary Thinking
Methods for Product Vision
- Formal Needs Analysis
- Part 1 – Rating Products by Needs
- Part 2 – Differentiating Products Based on Needs
- Needs Analysis of Vehicles
- Part 3 – The Needs Dictionary
- Part 4 – Characterizing Customers by Need
- Part 5 – Segmenting Customer Groups by Need
- Part 6 – Matching Customers and Solutions
- SSNiF Analysis