Local vs. global maxima in design
Thursday, June 3rd, 2010 | Uncategorized
From Joshua Porter’s presentation on metrics-driven design.
Optimization only goes so far. UX Designers need to make bold leaps to find the next mountain
Getting to that higher peak is where product vision comes in. Optimization methods (including metrics-driven design and usability testing) don’t take you there — you need product vision methods.
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