The Product Vision blog

Iceberg analogy to design thought

Thursday, June 3rd, 2010 | commentary | No Comments

I’ve described the Design layer of the Design Pyramid as being the visible tip of the iceberg.  These folks used the same analogy to describe Design Thinking.

Here is how their nice graphic links to my uglier but more specific one:

Local vs. global maxima in design

Thursday, June 3rd, 2010 | Uncategorized | No Comments

From Joshua Porter’s presentation on metrics-driven design.

Optimization only goes so far. UX Designers need to make bold leaps to find the next mountain

Getting to that higher peak is where product vision comes in.  Optimization methods (including metrics-driven design and usability testing) don’t take you there — you need product vision methods.