Archive for August, 2009
How to transition newspaper readers to paying customers
Friday, August 28th, 2009 | commentary | No Comments
The jury is still out on whether newspapers will be able to sustain themselves by charging for content.
But if it were to happen it would have to be done right.
Over at my sister blog, StealThisIdea, I describe a strategic approach for newspapers to start charging for content, that borrows heavily from the proven precedents and takes customer psychology into account.
Please check it out: How to transition newspaper readers to paying customers
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